Casio HubSpot website

The EPOS division of Casio create till systems for the hospitality sector: bars, cafes, micro-breweries, and restaurants etc. They needed a new microsite – built on the HubSpot CMS – to drive a greater number of SQL leads – using a clearly defined content marketing strategy & approach.

Attract/engage/convert potential customers with relevant, persona based content.

Casio EPOS HubSpot website

Task

Casio were looking to create a new microsite that was end user friendly, provided helpful information that would ultimately result in generating leads such as demo requests, free trials and general contact leads.

The audience

Hospitality people:

  • restaurant owners
  • bar owners
  • café owners
  • micro-breweries
  • pubs

What did we want them to do?

Interact and engage with website content, find the website educational and memorable – convert more leads – buy more tills…

Creative task

Design an engaging, up-to-date, customer-centric, mobile friendly microsite – geared around lead generation and customer engagement.

Agency

oe:gen

Role

Branding, Icon design, UX, HubSpot CMS integration

Website

epos.casio.co.uk

Early homepage sketch/wireframe

Casio homepage sketch


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