The EPOS division of Casio create till systems for the hospitality sector: bars, cafes, micro-breweries, and restaurants etc. They needed a new microsite – built on the HubSpot CMS – to drive a greater number of SQL leads – using a clearly defined content marketing strategy & approach.
Attract/engage/convert potential customers with relevant, persona based content.
Casio were looking to create a new microsite that was end user friendly, provided helpful information that would ultimately result in generating leads such as demo requests, free trials and general contact leads.
- restaurant owners
- bar owners
- café owners
What did we want them to do?
Interact and engage with website content, find the website educational and memorable – convert more leads – buy more tills…
Design an engaging, up-to-date, customer-centric, mobile friendly microsite – geared around lead generation and customer engagement.
Branding, Icon design, UX, HubSpot CMS integration
Early homepage sketch/wireframe